Marketing Gurus you have to know - 開創當代行銷學的巨擘們

回顧2017諾貝爾經濟學獎，得主芝加哥大學教授Richard Thaler在行為經濟學的貢獻和對於行銷知識領域的結合應用，可以參考看看這篇文章，有相當不錯的例子說明和解釋! - https://www.ama.org/marketing-news/read-this-story-to-learn-how-behavioral-economics-can-improve-marketing/