陳彥君的學術園地
陳彥君的學術園地

研究成果|Research Outputs

期刊論文 /Journal Publications/

研討會論文 /Refereed Conference Proceedings/

  • Yen-Chun Chen, Hsien-Tung Tsai, & Todd J. Arnold (2019). “Customer Involvement and New Product Performance: The Mediating Role of Marketing and Technological Capabilities”, in Proceedings of the 2019 American Marketing Association (AMA) Summer Marketing Educators’ Conference, Chicago, IL, U.S.A., August 9-11.
  • Adriana Amaya Rivas, Yen-Chun Chen, & Da-Kai Yang (2019). “Entrepreneurial and Alliance Orientation Alignment: Implications for New Product Development Process, Program, and Performance”, in Proceedings of the 2019 American Marketing Association (AMA) Summer Marketing Educators’ Conference, Chicago, IL, U.S.A., August 9-11.
  • Yen-Chun Chen, & Todd J. Arnold (2018). “Effect of Alliance Orientation on Competitive Advantage in NPD”, in Proceedings of the 2018 American Marketing Association (AMA) Summer Marketing Educators’ Conference, Boston, MA, U.S.A., August 10-12.
  • Yen-Chun Chen, Todd J. Arnold, Ping-Yu Liu, & Chun-Yao Huang (2018). “An Comparative-Design, Longitudinal Assessment of the Effects of Entrepreneurial Orientation on Competitive Advantage and Firm Performance”, in Proceedings of the 2018 American Marketing Association (AMA) Summer Marketing Educators’ Conference, Boston, MA, U.S.A., August 10-12.
  • Yen-Chun Chen, & Todd J. Arnold (2017). “Paths to New Product Success: Exploring Impacts of Competitor and Alliance Orientations”, in Proceedings of the 2017 American Marketing Association (AMA) Summer Marketing Educators’ Conference, San Francisco, California, U.S.A., August 4-6.
  • Yen-Chun Chen, & Todd J. Arnold (2017). “Paths to New Product Success: Exploring Impacts of Competitor and Alliance Orientations”, in Proceedings of the 2017 American Marketing Association (AMA) Summer Marketing Educators’ Conference, San Francisco, California, U.S.A., August 4-6.
  • Ya-Hui Lin, Yen-Chun Chen, & Hsien-Tung Tsai (2017). “Does Entrepreneurial Orientation Matter for International Performance? A Resource Management Process Perspective”, in Proceedings of the 2017 American Marketing Association (AMA) Summer Marketing Educators’ Conference, San Francisco, California, U.S.A., August 4-6.
  • Ya-Hui Lin, & Yen-Chun Chen (2016). “Resolving Capability-Rigidity Paradox: An Alliance-oriented Perspective”, in Proceedings of the 2016 Academy of Management (AOM) Annual Meeting held in Anaheim, California, U.S.A., August 5-9.
  • Po-Chien Li, & Yen-Chun Chen (2016). “The Relationship of Marketing-R&D Interaction and Collaboration - An Empirical Study of Taiwan’s Semiconductor Firms”, in Proceedings of the 2016 International Conference on Marketing, Logistics, and Management (ICMLM) held in Kurume, Japan, August 5-7.
  • Yen-Chun Chen, Po-Chien Li, & Kenneth R. Evans (2015). “Interaction Orientation and NPD Performance: The Process Through Market-relating Capabilities”, in Proceedings of the 2015 Academy of Management (AOM) Annual Meeting held in Vancouver, BC, Canada, August 7-11.
  • Ya-Hui Lin, Yen-Chun Chen, Po-Chien Li, & Chung-Jen Chen (2015). “Ambidextrous Views of Alliance and Competitor Orientations: Implications for Product Innovativeness”, in Proceedings of the 2015 Academy of Management (AOM) Annual Meeting held in Vancouver, BC, Canada, August 7-11.
  • Yen-Chun Chen, Adriana Amaya, & Wann-Yih Wu (2015). “Salesperson Market Orientation Behavior: Its Determinates and the Mediating Role of Working Smart Behaviors in Sales Performance”, in Proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference held in Denver, Colorado, U.S.A., May 12-14.
  • Yen-Chun Chen, & Ya-Hui Lin (2015). " Market-focused and Technology-focused Strategic Flexibility: Construct, Research Propositions and Implications", in Proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference held in Denver, Colorado, U.S.A., May 12-14.
  • Hsun-Chi Chu, Yen-Chun Chen, & Jyun-Yi Wu (2014). “Consumer Decision Process in the Adoption of Online Auction: Application of Quantile Regression”, in Proceedings of ACBPP & ACTIS 2014 Conference Report, Osaka, Japan, November 20-23.
  • Yen-Chun Chen, Po-Chien Li, & Todd Arnold (2014). “How to Effectively Manage the Dark Side and Bright Side of Customer Participation in Salesperson Job-related Outcomes”, in Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference held in Indianapolis, U.S.A., May 21-23.
  • Hsun-Chi Chu, Yen-Chun Chen, & Jyun-Yi Wu (2012). “Towards a Better Understanding of Factors Influencing the Usage of An Online Auction Website: A Quantile Regression Approach”, in Proceedings of the 2012 Taiwan Institute of Marketing Science (TIMS) Annual Conference, Taipei, Taiwan, December 8.
  • Po-Chien Li, Kenneth R. Evans, & Yen-Chun Chen. “Control Systems Influences on the Retail Sales Representative: An Exploratory Study of Taiwan’s Automobile Dealerships”, in Proceedings of the 2011 American Marketing Association (AMA) Winter Marketing Educators’ Conference, Austin, Teaxs, U.S.A., February 18-20.
  • Yen-Chun Chen, & Po-Chien Li. (2009). “Collaborative Communication, Interaction Orientation, Marketing Capabilities and Core Process Performance”, in Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference held in Baltimore, U.S.A., May 20-23.
  • Yen-Chun Chen, & Po-Chien Li. (2009). “The Joint Influences of Interaction and Entrepreneurial Orientation on Product Innovation”, in Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference held in Baltimore, U.S.A., May 20-23.
  • Yen-Chun Chen, & Po-Chien Li. (2009). “Influences of Customer Participation in Industrial Services Selling”, in Proceedings of the 2009 American Marketing Association (AMA) Summer Marketing Educators’ Conference, Chicago, Illinois, U.S.A., August 7-10.

教學個案 /Case Study/

  • 黃俊堯、陳彥君、柳秉佑，(2021)，[吉品養生的創業與品牌成長之路]，管理教學個案，臺灣大學管理學院。
  • 陳忠仁、陳彥君、徐哲彥，(2017)，[台灣娛樂文創領頭羊:華研國際的創新變革]，管理教學個案，臺灣大學管理學院。
  • 陳忠仁、陳彥君、徐哲彥，(2016)，[從廟口戲台走向國際舞台:霹靂國際]，管理教學個案，臺灣大學管理學院。
  • 陳忠仁、陳彥君、劉懿萱，(2015)，[追尋卓越，再創新猷-華碩電腦]，管理教學個案，臺灣大學管理學院
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